Prioritizing MarTech Capabilities That Enhance Customer Experience in Embedded Finance Platforms Using AHP. Journal of Expert Systems and Sustainable Development, [S. l.], v. 2, n. 1, p. 269–283, 2026. DOI: 10.65069/jessd21202625. Disponível em: https://essd-journal.org/index.php/essd/article/view/25. Acesso em: 14 oct. 2026.